GMTV (now legally known as ITV Breakfast Limited) was the national Channel 3 
breakfast television contractor, broadcasting in the United Kingdom. It became a wholly owned subsidiary of ITV plc. in November 2009. Shortly after, ITV plc announced the programme would end. The final showing of GMTV was broadcast on 3 September 2010.
GMTV transmitted daily from 6.00 am until the regional ITV franchises took over at 9.25 am. In later years, the switchover was practically seamless and the station was ‘surrounded’ in the most part by ITV Network continuity on either side of transmission. Consequently, most viewers perceived GMTV simply as a programme on ITV; however, until the complete buyout by ITV plc, it was essentially an independent broadcaster with its own news-gathering operation, sales and management teams and in-house production team. It also did its own childrens’ programmes, independent from CITV until Boohbah was cross-promoted on both sides with different versions of the credits.
When did GMTV Jump the Shark ?
33 votes so far...
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GMTV’s crappy mix of “hard-hitting” journalism and frothy uplifting early morning banter used to get to me, but, to be honest, I haven’t seen it in about a decade.
“At 9:00, we’ll be having a hard-hitting discussion about the ethics of stem-cell research. Then, at 9:05, it’s a sack-race between Russel Grant and Christopher Biggins”.
I take it that this is still what happens?
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GMTV had 4 or 5 news bulletins and the rest of the time was spent interviewing people like self promoter Jordan on her new book or an X Factor contestant who was voted of the night before. Its far to early in the morning to have this shoved down our throats. Just tell us whats going on in the world. Give us some relevant information please.
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Seeing Keith Chegwin pop up on my tv screen at 7 oclock in the morning put me in a bad mood for the rest of the day. BMTV.
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It was weird watching young Ben Shepard presenting beside Kate Garraway on the couch. It was like she was his mummy and he was being taught how to do links and read the autocue by her. She always seemed to patronise him too whenever he made a mistake. Or she would embarass him if there was a young lady appearing on the show that he might fancy.
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Its a toss up between the unique presenting style of the insane Fiona Phillips. Or the vacant stare of the permanantly bewildered Emma Crosby. But i think i’ll choose Emma joining as my reason though. Atleast Fiona looked like she was having a good time. She may or may not have been heavily medicated throughout her time on GMTV. But either way she appeared to have fun in her own weird gibbering way.
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Richard Arnold was a slimy creep. This isnt leading up to a joke, its a serious point. What a creepy little orange man he was. Makes me shivver thinking about him.
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We only have to look at the terrible ‘Daybreak’ to realise just how great GMTV was. Dont know what you have till its gone.
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How to make a bad show worse? Use the permanently hyperactive Keith Chegwin to surprise the nation in their own homes at 7.30am each morning for out viewing pleasure. He was like a hyperactive 5 yr old child on a sugar rush.
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Carla Romano loved getting the Hollywood/Celebrity reporter job didnt she??? She loved telling the British public every morning just how much she enjoyed the job too didnt she? Give it a rest.
GMTV rarely got the showbiz reporter right. Carla was bad. Creepy slimeball Richard Arnold tried his hand at tv gossip and was even worse. Ross King was the only one that did a decent job. He seemed to know what he was talking about and the celebs actually seemed to like him.
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I actually liked it. The best way to waken up in the morning is with stupidly happy people, bright lights and shiney white smiles telling us todays news and gossip.
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Keith Chegwin appears on the poor doorstep of the unsuspecting British public to give them a cash prize. Everytime the door opened there was a moment of hesitation when they first saw Cheggars cheesey grin and though ‘can i really sit in my living room with Keith Chegwin for an hour in order to get £10,000′. Its a toughy.
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I kinda liked it. Its the tv equivalent of an easy listening radio station. Completely harmless, instantly forgettable and doesnt involve much brain power. Similar to the GMTV presenters i suppose.
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Mr Motivator simply highlighted some of stubborn stains the washing powder could shift. In his own unique way.
GMTV sucked ftom the start. I would much rather watch the BBC and get atleast some newsworthy information.
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The UK went mad for Mr Motivator for a while as he tried to get us healthy. He was even offered alot of advertising work due to his high profile.
Interestingly here he decides the best to sell washing powder on national television is by thrusting his genitals towards the screen within the first seconds of this commercial.
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I got fed up watching Mr Motivator dance around doing his excersise routines while leaving little to the imagination in his tight shorts. Girls can wear Sports Bras to hold things together when working out. Couldnt he invest in Sports Pants to keep everything in check? Its breakfast time for god sake.
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Emma Crosby……cant…..read……an…..erm…. autocue….very….well.
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I liked it. It brightened up my mornings for years. Easy going laid back morning entertainment is how i would describe it. Like someone else said it was alot better than the BBC alternative.
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Richard Arnold slithering onto the couch to deliver his celebrity views was the lowest moments for GMTV. A creepy man who i think took skin care tips from Dale Winton and who loved the sound of his own voice. No ones laughing Richard. Get on with it.
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A programme obsessed with us all losing weight and getting fit. Cant wait till Doctor Hilary Jones sits on the sofa telling us how to shift those xmas pounds and shape up for summer etc etc. Give it a rest.
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Emma Crosby was the worst presenter on GMTV.
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Not content with brightening up our mornings with a mix of purples, oranges and reds on the GMTV set. We are then subjected to non stop enthusiasm of Mr Motivator. A man constantly walking fast on the spot who i have never seen standing still. Wearing shockingly tight lycra short and vest one piece suit thing, it was his job to get the nation moving. Walking on the spot and clapping his hands together for 3 minutes was apparently the only routine he knew.
Mr Motivator failed to get anyone moving.
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Yes, lets go to Carla in L.A. Not just so she can tell us all the celebrity gossip but so she can show us what she gets upto in her spare time over there too. Like anyone gives a fuck. GMTV shouldve kept showing the cartoons at 7:20am each morning. Atleast then we wouldve had something to stimulate our brains.
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Carla Romano moves to L.A to report on American Entertainment and Hollywood in particular. As we sit in rainy cold windy Britain in the bleak mornings we are forced to listen to her telling us how great her life is now in the Hollywood sun. How proud we all are
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I agree its the same thing every day. Unless some huge natural disaster strikes like a tsunami or earthquake then they can actually report on something worthwile.
Although they would probably end up getting a live link up sorted out so we could get the opinion of The X Factor finalists on the best way to get aid to the needy
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I liked it. The BBC morning show equivalent was as much fun as a regional tv news broadcast. So i enjoyed the light hearted touch of GMTV to help me get ready in the mornings. Just dont enter the competitions
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I dont think anyone of the presenters will be remembered for the quality job they did. Lets be honest it was never hard hitting serious debate was it.
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News, weather, chat with someone from X Factor and a story about how to shape up your life with ‘inch loss island’ and repeat. GMTV daily schedule.
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GMTV lied to the nation. Or to all those stupid enough to phone in and take part in their competitions.
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Watching GMTV was a similar sensation to a stranger shining a bright light in your eyes while slapping you in the face at 7 oclock in the morning to wake you up. Its an assualt on the senses and the last thing you need is this lot staring vacantly down the camera telling you what a lovely great fucking day it is. I’m away to do an 8 hour shift and its a cold wet Monday morning. Nothing you can say can make this ‘great’.
Too happy, too bright and far too obsessed with weight loss, health issues and reality tv stars.
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Richard Arnold is far too happy, loud and orange for that time in the morning. He was always the one laughing loudest at his own jokes. I dont miss him.
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Sitting on their comfy sofa giving us our news and light entertainment they lied to us and ive never trusted a daytime tv competition ever again
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Fiona Phillips and her unique presenting style. Moving from one heart breaking story of death, disease and misery to another story about a duck being nursed back to health isnt easy. Yet she made it look effortless. Thats talent.
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